![]() the pre-order campaign is only available for a limited amount of time. a limited number of products are available for pre-order and 2. You can also leverage the scarcity principle to make customers more interested in your pre-order campaign. If you don’t know the exact ship date, we recommend giving a projected range. Once customers hit your product page, use great product descriptions and clear information on the projected ship date to encourage them to buy. In the days leading up to your pre-order campaign launch, make sure to do plenty of social media marketing to spread the word, as well as reach out to your email list before and on launch day. It’s also essential that before any marketing campaign that you take the time to research the target audience, the payment methods they prefer, what innovative product they would likely purchase, and which platforms they spend most of their time on. In other words, what eCommerce brands do before launch is much more important than what they do after launch.” A study by Scalefast found that “the most critical period for any product launch is the weeks and months leading up to the pre-order date. Marketing is important both before and during your pre-order campaign. If you decide that the pros outweigh the cons, here are some important areas of focus to make the most of pre-orders for your ecommerce store. How to run a successful ecommerce pre-order campaign It can also negatively affect your Amazon metrics, and may eventually result in your business being expelled from the Amazon marketplace. Unlike ecommerce platforms, you are not in control of how orders are processed, for example on Amazon, if you haven’t shipped an order after 30 days of it being placed, the order will be canceled, regardless of what you set as the pre-order date. If you mainly sell through Amazon, eBay, or a similar marketplace, we strongly recommend against running a pre-order campaign. To avoid this, we recommend choosing a reputable manufacturer that will be straightforward and communicative about lead times in addition to product quality and costs.Įven better, work with a manufacturer that you have used in the past and trust to complete items in a timely manner - especially if you’re asking customers to pay upfront. If these things happen, shoppers will be quick to blame your business, which can result in preventable chargebacks, bad reviews, and lost customers. Business owners need to assess if have all of these ‘what ifs’ are worth offering pre-orders. The item could arrive late, change in price, or be noticeably different in quality than what you advertised to your customers. If your pre-ordering campaign is done with the intent of raising funds before you order inventory, your business’s fate lies solely in the hands of your manufacturer. Why not offer pre-orders?ĭespite the benefits listed above, there are also disadvantages to relying on pre-orders as a business owner. This can be a great boost in awareness leading up to your product’s general release. You can also add to the hype by using content marketing, email marketing, or even influencers marketing to boost sales. Limited pre-orders can make customers feel special and like trendsetters, which is likely to generate buzz online and off via social media and word of mouth marketing. Pre-orders can create hype around your store and your product, especially if you use the scarcity principle and only offer a certain number of pre-orders over a limited amount of time. ![]() Generate excitement with preorder marketing This can be especially useful for newer retailers who are looking for an alternative to borrowing money from a financial institution to procure inventory that may or may not sell. If you collect payment when customers submit their pre-orders, you should have the funding to manufacture or purchase inventory before the release date. With the Gauge demand marketing strategy, an online business can estimate the number of sales for pre-order products and avoid the issue of any unsold stock! Limit financial risk Here are three of the most common (and effective!) pre-order sale strategies:: Gauge demandĬollecting pre-orders can help you forecast demand for your product, as well as inform you as to how much of the product you should produce or order, depending on your manufacturing model. There are a variety of reasons why ecommerce retailers choose to offer pre-orders on their online store for certain new products. For ecommerce pre-orders, retailers will either charge the customer when the order is placed or once the item is shipped to the customer. What is a pre-order?Ī pre-order is an order placed for an item that is not yet released. ![]() In this post, we’ll share the pros and cons of running a pre-order campaign, as well as three important areas of focus for doing so successfully. Pre-orders are a popular ecommerce tactic for retailers of all industries and sizes.
0 Comments
Leave a Reply. |